TRADE MARKETING SPECIALIST

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

THE ROLE

The Trade Marketing Specialist is responsible for developing a marketing plan and activities aligned with the strategy while focusing on distribution, display, and trade promotion. Trade marketers shall analyze competitive price movements, display status, competitive promotions, and sell-out data, and direct the sales teams to where to act every week.

The position is based in Ho Chi Minh City. S/He hierarchically reports to the Trade Marketing Manager.
 

RESPONSIBILITIES

• Implement push initiatives, including merchandising campaigns, display programs, and trade promotions, to maximize Ariston’s products' availability and visibility in trade.
• Support key accounts in deploying trade marketing programs in franchise / modern trade systems.
• Executing BTL activities (new product launch and listing, sampling, consumer promotions).
• Execute trade promotional plan in designated channels with crucial customers.
• Contributing & executing marketing plans & projects.
• Responsible for daily performance reports that correlate the production performance with sales performance (assuring the right product at the right time).
• Look after display systems and other merchandising tools to comply with the standards adopted within the company.
• Market visits- monitoring competitor activities, pricing strategy, current promotions, and stock level across POS (point of sale).
• Ensure a smooth supply of P.O.S. materials to the point of sales.
• Participate in trade marketing programs and trade promotions.
• Manage the POSS (Point of Sales Supervisors).
• To manage the Promoters.
• Follow up with sales/product manager to achieve estimated sales on trade deals.
• Understand channel dynamics, merchandising, and shopper insights by being aware and abreast latest competitive trends.
• Collect market information and enter it in an electronic format developed by the company.
• Monitor trade marketing activities of the competition.
• Looking after all trade promotions (placing promotions based on the marketing calendar).
• Monitoring stock movement to the store, suggesting promotions or trade deals on slow-moving or near-expiry products or promotions.
• Attending customer complaints and following up with the concerns on solutions.
• Conducting market research such as customer questionnaires and focus groups
• Monitoring competitor activity, Evaluating visibility & market coverage of our products through regular market visits
   

REQUIREMENTS

• University degree, major in Marketing, business administration, or foreign trade.
• Fluency in English (Speaking and Writing);
• Presentation skills, forecasting, planning, analyzing, communicating, creating, and implementing.
• Minimum 2 years experience in Trade Marketing/Sales function.
• Cross-Functional Appreciation.
• Category: FMCG, Electronic Appliances, Construction Materials
• Good understanding of the local market and consumer behavior.
• Ability to take multitask, people and team-oriented, ‘Can do” attitude;
• Creative, energetic, and proactive individual with strong interpersonal, organizational, and time management skills.
• Ability to think critically and creatively.
• Strong team player skills
   

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.