PRODUCT MARKETING MANAGER

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

JOB PURPOSE

The Product Marketing Manager will be responsible for developing and executing marketing plans that drive product awareness, sales growth, and customer engagement.
The position is based in Ho Chi Minh City.

RESPONSIBILITIES

• Manages day-to-day operations of the product marketing team setting them for success in their designated product portfolio;
• Manages the margins and prices of all product portfolios collectively;
• Leads the overall product planning and strategy with commercial function;
• Enables forecast accuracy of all product portfolios;
• Manages revenues margin and MS targets within the assigned products;
• Conduct in-depth market analysis to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies;
• Lead and coordinate product launches, ensuring alignment across sales, marketing, and product development teams.
• Collaborate with the sales team to provide tools, training, and resources that enhance their ability to sell our products effectively
• Establishes high levels of customer satisfaction;
• Ensures offers are aligned with market needs;
• Maximizes Brand positioning;
• Drives cross-functional collaboration, strategic focus and organization agility;
• Defines and builds required capabilities to drive the performance of product marketing teams;
• Influences a winning spirit, embedding our culture within Product Marketing teams.

REQUIREMENTS

Key Competencies & Attributes:

• Experience in core area of focus: Pricing & margin strategy, Portfolio management, Launch & Sales support
• Data Analysis: Ability to interpret GFK, internal data, and market intelligence with logical and insightful approaches; willingness to travel and meet stakeholders.
• Communication & Relationship Building: Strong interpersonal skills to work effectively with multiple partners.
• Execution: Ability to get things done or seek support when needed.
• Learning Agility: Willingness to learn and adapt quickly; technical background in Consumer Electronic is a plus but not mandatory.

General Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Sales, or related discipline.
• Strong understanding of product marketing and management principles.
• 10+ years of experience in product marketing within MNCs.
• 5+ years of proven track record in using appropriate product positioning, pricing, distribution, service and promotion plan techniques to positively impact market share, sales target, margin, business penetration beyond the technical characteristics of the product;
• 3+ years in market/customer facing operations: B2B, and B2C - different go-to-market models.

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.