PRODUCT MARKETING MANAGER

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

THE ROLE

• The Product Marketing Manager will lead the marketing strategy for our water heater products. This role will develop and execute marketing plans that drive product awareness, sales growth, and customer engagement.
• The position is based in Ho Chi Minh City/Hanoi. He/she hierarchically reports to the Marketing Director.

MAIN RESPONSIBILITIES

• Manages day-to-day operations of the product marketing team setting them for success in their designated product portfolio;
• Manages the margins and prices of all product portfolios collectively;
• Leads the overall product planning and strategy with commercial function;
• Enables forecast accuracy of all product portfolios;
• Manages revenue margin and MS targets within the assigned products;
• Conduct in-depth market analysis to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies;
• Lead and coordinate product launches, ensuring alignment across sales, marketing, and product development teams.
• Collaborate with the sales team to provide tools, training, and resources that enhance their ability to sell our products effectively
• Establishes high levels of customer satisfaction;
• Ensures offers are aligned with market needs;
• Maximizes Brand positioning; 
• Drives cross-functional collaboration, strategic focus, and organization agility;
• Defines and builds required capabilities to drive the performance of product marketing teams;
• Influences a winning spirit, embedding our culture within Product Marketing teams.

REQUIREMENTS

• Bachelor's degree in tech Science, heating, electrical, or Business Administration in marketing/sales or a related discipline;
• Has a strong understanding of product marketing and product management;
• Data Management & Analysis;
• Product positioning and competition mapping
• 10+ years of overall product marketing responsibilities within a large technology company with a predominance of systems and services;
• 5+ years of proven track record in using appropriate product positioning, pricing, distribution, service, and promotion plan techniques to positively impact market share, sales target, margin, and business penetration beyond the technical characteristics of the product;
• Strong understanding of water heating and purification products, Air conditioning is a plus;
• 3+ years in market/customer facing operations: B2B, and B2C - different go-to-market models.
   

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.