DIGITAL MARKETING & E-COMMERCE MANAGER

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

THE ROLE

The Digital & E-commerce Manager is responsible for driving online growth and enhancing the digital presence of a company. This role requires a data-driven and creative approach with a strong understanding of both marketing and technology.

RESPONSIBILTIES

Digital

• Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social media
• Established and executed a digital marketing strategy to distribute content
• Work with the brand team and other stakeholders to maintain the company’s digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness.
• Researched, tracked, and analyzed consumer behaviors and trends on digital & media usage and implemented research insight into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the brand team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends and implement them in the company’s marketing campaigns

Ecommerce

• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
• Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
• Plan & implement marketing activities to drive traffic to ecommerce sites & sales online (including both on & offsite activities, digital & social marketing tactics)
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.
• Analysing sales performance and customer behavior to identify opportunities for improvement.
• Work with product marketing & sales to prepare information for product listings, descriptions, and pricing in the online store. 
• Regularly coordinate with retailers to update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
• Planned and executed seasonal and promotional campaigns to increase sales and boost customer engagement.
• Analyse customer behaviour and trends to identify growth opportunities and areas for improvement.
• Analyse data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour.
• Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
• Stay updated with the latest trends and best practices in e-commerce and digital marketing.
   

REQUIREMENTS

• Bachelor’s degree in Business, Marketing, E-Commerce, IT, or a related field.
• 3-5 years of experience at manager level in digital marketing role or in a similar e-commerce & digital marketing role.
• In-depth knowledge of current digital trends, social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Ability to analyze consumer metrics, reports, and trends
• Strong understanding of online sales platforms and digital marketing strategies.
• Expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
• Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
• Excellent analytical skills and proficiency with CRM software and MS Excel.
• Proficiency in content management systems (CMS) and customer relationship management (CRM) software.
• Knowledge of UX/UI principles and how they impact online sales.
• Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.
• Solid communication and organisational skills, with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to derive actionable insights from data.
• Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences.
   

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.