MARKETING PORTUGAL

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

The role, reporting to the Product & Marketing Manager Spain & Portugal, must define and execute the marketing strategy for Portugal, aligned with global and regional objectives, to drive B2B customer acquisition and loyalty, strengthen digital presence, generate demand, and support business growth.

Responsibilities

• Focus on developing the marketing strategy specifically for the Portuguese market and in collaboration with the marketing team in Spain.
• Acquisition, retention, and engagement of B2B customers.
• Definition and implementation of B2B campaigns (promotions) and B2C (mass media).
• Manage digital presence in terms of content and positioning.
• Create and oversee relevant content for the B2B and B2C buying cycle (blogs, articles, success stories, newsletters, influencers).
• Define communication flows (marketing automation).
• Event organization.
• Definition and implementation of point-of-sale materials and merchandising.
• Management of the marketing budget for Portugal.
• Analysis of marketing action profitability

The ideal candidate has:

• Advanced knowledge in digital marketing, CRM, automation, and analytics
• Academic background in marketing, communication, or business administration.
• 5 years of experience in marketing (valuable in the B2B sector, preferably in multinational environments).
• Willingness to work with technical products.
• Project management and team coordination skills.
• High level of English and Portuguese (as a commonly used language).
• Proficiency in Microsoft Office and CRM (preferably Salesforce).
• Ability to work in a team, synthesize complex information, and communicate clearly and concisely both orally and in writing.
• Organized, proactive, and responsible person.
• Strategic thinking and results-oriented mindset.
• Analytical skills and data-driven decision making

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.