CRM & LOYALTY EAST & WEST EU

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

CRM & Loyalty East & West EU Manager

The role, reporting to the EWE Marketing Senior Director, will be responsible to coordinate all the countries of the East & West EU Region, with the following main responsibilities:

• Coordinate all the activities aimed at increasing the installers customer base and sell-out volumes (promotions, activities with Service Centers, …)
• Coordinate the countries’ promotional plan with local sales and marketing teams
• Cooperate with Trade Marketing managers to effectively work on trade activities (e.g. events, roadshows)
• Monitor sell-out KPIs and pre-sales KPIs cross country, leveraging systems/DB and supporting local teams to define improving areas and related actions
• Control the Loyalty programs, being the reference person for local needs and coordinating with ICT team
• Lead the Loyalty evolution (new program development and release) at EWE level
• Share best practices and lead the evolution towards a consistent approach cross country for key projects

The ideal candidate has

• At least 5-7 years of experience, in multinational companies and in CRM/analytical roles
• Strong project management skills as well as analytical approach
• Ability to work in team and to manage cross country resources, interacting also with high profile people
• Passion for digital analytics and customer experience analysis
• Knowledge of database management and CRM systems, preferably Microsoft Dynamic CRM
• Excellent English knowledge
• Energy, entrepreneurship, enthusiasm and passion for marketing and sales, along with relational, organizational and presentations skills, problem solving and results orientation complete the profile.

Place of work: Milan; willingness to travel in EWE countries

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.