ARISTON BRAND SENIOR DIRECTOR

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

Ariston Brand Senior Director

In your role as Ariston Brand Senior Director, reporting to the Group Chief Marketing & Sustainability Officer, you will be in charge for leading the Ariston Brand at global level, defining the Brand strategy and implementation programs; for designing and developing Ariston Brand key communication activities, targeting both B2B and B2C.
 

The main activities you will be engaged in are:
 

• Define and guarantee the Ariston Brand identity, narrative and positioning across countries, including Brand message house and communication priorities
• Design and develop Brand’s key assets, visual identity, and guidance to be implemented across communication channels at global level; including Brand design guidelines
• Design and develop new products’ toolkits, including claim, VPs, communication tools and videos
• Collaborate with key functions (e.g., Project Management, Regional Product development, Regional Marketing Management) to shape key elements of Ariston Brand offer in consistency with Brand identity and positioning
• Lead the development of global campaign, including offline and online media, both for B2B and B2C
• Define identity, narrative and positioning of regional Brands in collaboration with regional/local marketing organizations
• Monitor key competitors’ activations, communication and positioning to identify industry trends and eventual threats or differentiation opportunities 
• Coordinate and influence the development of countries’ marketing plans to ensure the implementation of the global strategy and ensure excellent executions  
• Identify, standardize and track main brands and marketing KPIs 
• Select and manage global agencies for media, communication and trade marketing, ensuring effective and consistent level of services
• Support the development and consolidation of the global marketing community
• Build and lead a strong, cohesive team

You will love to:
 

• Shape our future: lead the global development of an Iconic Italian Brand
• Think sustainably: work in an industry and for a player with a strong commitment to that strongly contributes to the reduction of the global emissions
• Work as one team: high visibility across the organization and attitude to work as one team within the global marketing organization and with the other Group functions

Your profile:
 

• Master’s degree in Marketing/Economics/Business Administration/Engineering
• 10+ years of experience in Marketing positions, preferably in multinational companies 
• Proactive approach and problem solving
• Brand and trade marketing and communication skills, creativity and business acumen
• Capability to prioritize, set clear goals
• Ability to interact with multiple levels of the organization, through empathy, good communication
• Good analytical skills
• Customer orientation
• Fluency in English is a prerequisite

Location: Milan, hybrid (2 dd smartworking/week)

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.