PRODUCT MARKETING

With more than 75 years in the market, Calorex has positioned itself as the leader in offering water heating solutions in Mexico. Calorex is constantly innovating to offer the best water heaters, developing eco-efficient and environmentally friendly technologies. Our global quality standards, durability, sustainability and energy saving are characteristics that lead us to be recognized worldwide.
 

Calorex is part of Ariston Group, a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

En el rol de Asesor de Producto & Marca, reportando directamente a la Gerencia de Producto & Marca serás responsable de desarrollar e implementar los planes y estrategias que garanticen el alcance de los objetivos del negocio en cuanto a desarrollo de producto, rentabilidad y posicionamiento de marca para la categoría asignada.

Estarás a cargo de las siguientes responsabilidades:

• Identificar las necesidades del mercado con el objetivo de desarrollar el portafolio de marcas y productos que permitan al negocio el alcance de los objetivos, esto a través de visitas a puntos de ventas, distribuidores, investigando competencia y mercados nacionales e internacionales, solicitando estudios de consumidor final, etc.
• Desarrollar estrategias de nuevas marcas y productos a fin de lograr los objetivos de venta, rentabilidad, posicionamiento y cobertura de la categoría, mediante la implementación y seguimiento de las campañas de comunicación definidas que incrementen el posicionamiento de las categorías
• Asegurar en conjunto con las áreas del negocio involucradas que los nuevos lanzamientos cuenten con las certificaciones correspondientes a fin de cumplir con los requerimientos y especificaciones de producto
• Implementar, en conjunto con las áreas involucradas, campañas y materiales a través de la investigación y conocimiento de cada uno de los canales de ventas para la generación de estrategias específicas a fin de lograr el crecimiento de la categoría.

Requisitos:

• Lic. Mkt, LAE, Relaciones Comerciales o afín
• Experiencia de 2 a 3 años en puestos similares
• Indispensable Inglés B2-C1 (Comprobable)
• Manejo avanzado de excel

Product Marketing & Brand Advisor

 In the role of Product Marketing & Brand Advisor, reporting directly to the Product Marketing & Brand Manager you will be responsible for developing and implementing plans and strategies to ensure the achievement of business objectives regarding product development, profitability, and brand positioning for the assigned category.

You will be in charge of the following activities:

• Identify market needs with the aim of developing a brand and product portfolio that enables the business to achieve its objectives; this is to be accomplished through visits to points of sale and distributors, research into competitors and domestic and international markets, commissioning end-consumer studies, etc.
• Develop strategies for new brands and products to achieve objectives regarding sales, profitability, positioning, and category coverage, through the implementation and monitoring of defined communication campaigns designed to enhance category positioning.
• Ensure, in collaboration with the relevant business areas, that new product launches hold the appropriate certifications to meet product requirements and specifications.
• Implement campaigns and materials in collaboration with relevant departments, leveraging research and insights into each sales channel to develop specific strategies aimed at driving category growth.

As an ideal candidate, you should have at least 6+ years of experience in product positions, or similar roles. English level B2-C1 is essential.

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.