REGIONAL MARKETING MANAGEMENT - NORTH CENTRAL EUROPE

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

YOUR RESPONSIBILITIES

Regional Growth & Strategic Impact

• Drive sustainable growth for the North & Central Europe region, contributing to revenue, profitability, and market share objectives.
• Develop North & Central Europe marketing priorities in alignment with global marketing strategies, business priorities and markets’ maturity.

Functional Leadership & Cross-Regional Coordination

• Provide functional leadership to regional and country marketing teams across North & Central Europe, developing community, fostering collaboration, capability development, and performance excellence.
• Act as a key marketing business partner to market organizations within a matrix governance model.

Marketing Execution

• Implement the regional marketing plan in close collaboration with countries’ marketing organizations
• Ensure alignment with the Group’s initiatives, brand positioning, and go-to-market priorities.

Market & Performance Management

• Monitor market dynamics, customer needs, and competitor activities, identifying growth opportunities in both existing and emerging segments.
• Analyze key performance indicators (e.g. market share, revenue evolution, pricing and promotional effectiveness, marketing investments) and translate insights into concrete action plans.
• Define, track, and review relevant KPIs to drive performance management and continuous improvement.

Governance, Processes & Best Practices

• Develop and standardize regional marketing approaches and materials for governance forums (e.g. budget planning, forecasting, strategic reviews, kick-offs).
• Lead and coordinate regional initiatives such as customer satisfaction, CRM development and customer retention programs
• Build internal networks across the Group to identify, share, and scale best practices.

YOUR PROFILE

• Master’s degree in Marketing, Economics, Business Administration, or a comparable field.
• Minimum 8 years of experience in Marketing and/or Sales roles in an international environment, preferably within a complex matrix organization.
• Solid B2B marketing experience in two- or three-tier sales models, with a strong understanding of service-driven and go-to-market approaches, ideally in HVAC, industrial, or comparable sectors.
• Proven experience in strategic planning, budget ownership, KPI definition, and performance tracking.
• Strong analytical and conceptual skills, with a data-driven and structured working approach.
• Fluency in English and German (business proficiency); additional European languages are a plus.
• Demonstrated ability to work effectively in international, multicultural teams.
• High level of initiative, strong organizational skills, and the ability to manage complexity.
• Willingness and flexibility to travel within the region.

LOCATION

• Mainburg, Bavaria region (Germany)
• Hybrid work model: 2 days smart working per week

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.