Events Specialist

In the United States, Ariston is a leading manufacturer of premium, high efficiency, and high-quality heating and water heating solutions for residential and commercial applications in North America. Operating with brands including HTP, Ariston, NTI Boilers and American Standard Water Heaters, Ariston USA is headquartered in Providence, RI. with Sales and Distribution locations throughout the US. 
 

Ariston USA is part of Ariston Group, a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

The Events Specialist plays a central role in planning, executing, and optimizing events that strengthen brand awareness, support demand generation, and deepen engagement with key audiences. This position blends creativity with operational excellence, ensuring every event — virtual, in‑person, or hybrid — delivers a cohesive brand experience and measurable marketing impact. Working with input and direction from the respective Marketing Managers, you will be responsible for the following activities, not limited to: 

Event Strategy & Planning 

• Develop event concepts aligned with marketing goals, audience needs, and brand positioning. This may include trade shows, expos, rep events, sales events, training and others.  
• Build detailed project plans, timelines, and budgets for all assigned events. 
• Conduct research to identify event opportunities, industry conferences, sponsorships, and partnership options. 
• Collaborate with cross‑functional teams (marketing, product marketing, sales) to define event objectives and success metrics. 

Event Execution & Logistics 

• Manage end‑to‑end logistics including venue and vendor coordination, catering, A/V needs, etc. 
• Oversee registration platforms, event communications, and any instructions or guides for sales teams or presenters.  
• oordinate shipping, booth setup, branded materials, and on‑site staffing for trade shows and conferences. 
• Serve as on‑site lead during events, ensuring smooth operations and quick problem‑solving. 

Marketing & Promotion 

• Partner with the broader marketing team to develop promotional campaigns, email sequences, landing pages, and social content for events. 
• Ensure all event materials reflect brand guidelines and messaging consistency. 
• Support lead‑generation efforts by integrating event activities with CRM and marketing automation systems.

Post‑Event Reporting & Optimization 

• Track KPIs such as attendance, engagement, lead quality, and ROI. 
• Prepare post‑event reports with insights, performance analysis, and recommendations for future improvements. 
• Maintain an organized archive of event assets, vendor contacts, and best practices.

The ideal candidate has a bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field, and 2-5 years’ experience of experience in event planning, marketing events, and trade shows. They will also have: 

• Excellent organizational skills, ability to manage planning of multiple events at the same time. 
• xperience working in a fast‑paced marketing environment with cross‑functional collaboration. 
• Excellent communication and vendor‑management abilities. 
• Creative problem‑solver with a strong eye for brand experience and audience engagement. 
• Proficiency with event platforms (e.g., Cvent, Eventbrite), CRM/marketing automation tools (e.g., HubSpot, Salesforce), and basic design tools is a plus. 
• Comfortable working on‑site at events, sometimes requiring travel or non‑standard hours. 
• Strong collaboration skills.  

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.