DIRECTOR OF MARKETING HEATING & WATER HEATING (US & CANADA)

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

The Director of Marketing is responsible to lead the marketing and business development activities with a strong background to drive brand awareness for our operating brands in the US & Canada: NTI Boilers, HTP, American Standard Water Heaters, and Ariston.  This B2B and B2C role works closely with the Marketing team and Regional Sales Managers to develop and implement marketing strategies. They will be responsible for executing effective marketing strategies by creating and developing successful product launches through product positioning, pricing, and promotional marketing analysis. This is a hands on position, with a strong need to balance the strategic with the tactical, while collaborating in a matrix organization. 

THE ROLE

The following is a brief description of some of the key functions of this position:

• Develop and implement a high-impact marketing plan to increase top-and-bottom line performance of products.
• Develop and analyze product launches for successful product marketing and brand awareness strategies.
• Manage third-party marketing services in an effective manner (creative, PR, etc.).
• With the Pricing team, develop and analyze price comparisons of competitive products.
• Digital marketing and leading the day-to-day management and delivery of digital marketing programs.
• Drive the execution and innovation of marketing launches throughout all phases including development, design, launch, and evaluation.
• Develop and communicate key marketing performance metrics, analysis tools and relevant dashboards.
• Analyze, measure, and execute the ROI on marketing programs to drive sales and revenue growth.
• Improve brand awareness and engage in the end-to-end ownership of positioning in the marketplace (brand identity, content strategy, etc.).
• Proactively build a partnership with the Regional Sales Managers and Manufacturers Reps to deploy effective product campaign successes, in all channels: Contractor, Professional, Builder, Distribution, etc. 
• Responsible for developing and adhering to departmental budgets. 
• Provide leadership and insights, supporting strategic objectives, and being a hands-on member of the team.
• Align the Marketing Department activities with the company goals and strategic direction, as well with the company’s corporate values.
• Other responsibilities as needed to contribute to success.

YOUR EXPERIENCE

The following is a brief description of the processes in the technical expertise and experience:

• A minimum of seven years of experience in a high impact Marketing leadership position.
• Demonstrated success working in a hands-on, lean environment. (small to midsize company environment)
• Ability to develop and maintain excellent relationships across all levels internally and externally.
• Excellent written and verbal communication skills.
• Demonstrated ability to successfully handle multiple projects with minimum supervision.
• A strong background in digital marketing, product management, and communication strategies required.
• Experienced in writing and developing marketing proposals, quotes, and reports using MS Office, which includes Word, Excel, Access, and PowerPoint.
• Experienced in database management, branding management and marketing analytics experience required.
• Experience in Manufacturing Rep environment a huge plus!
• Heating and/or Plumbing or Hydronics experience would be a top candidate!

This position is located in Providence, RI, in a hybrid role (3/2).  Full benefits offering, including paid parking near our office in the CIC! 

Fully remote will not be considered.

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.