MARKETING MANAGER

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

As our Marketing Manager, you will report to the Country Director and work closely with our regional team. You will be the driving force behind our marketing strategy, brand image and campaign execution across all channels.  

Responsibilities:

• Lead Marketing Strategy: Develop and execute annual marketing plans aligned with global and regional goals
• Campaign Champion: Manage ATL, BTL, and TTL campaigns for product launches, promotions, and brand awareness
• Digital & Social Media: Oversee digital strategy, content, SEO, paid media, and influencer partnerships
• Trade & Retail Marketing: Support product launches with POS materials, training content, and retailer support
• Events & Activations: Plan and execute trade shows, roadshows, and consumer events.
• Product Marketing: Ensure timely delivery of product samples, specs, and marketing materials
• Market Insights: Collaborate with research agencies to understand consumer behavior and trends
• Loyalty Programs: Manage our Installer Rewards Program to boost engagement and sales
• Budget Ownership: Responsible for planning, tracking, and optimizing the annual marketing budget
• Agency Management: Manages relationships with media, creative, and PR agencies to execute brand and product campaigns
• Cross-Functional Coordination: Collaborates closely with Sales, GTM, After-Sales, and Supply Chain teams to ensure aligned execution

Requirements:

• Tertiary qualification in Marketing, Journalism and / or Communications
• 7 to 10+ years related experience, preferably in a multinational or durables environment
• Proven experience managing ATL, BTL, and digital marketing campaigns
• Demonstrated ability to manage budgets, agencies, and cross-functional projects.
• Experience in team leadership or cross-functional coordination.
• Proficiency in MS Office and CRM tools.
• Thrives in a dynamic and fast paced, collaborative environment
• Builds strong relationships with internal teams and external partners
• A result-oriented, creative leader, able to function autonomously
• Passionate team player, demonstrating excellent relationship management skills with partners, customers & peers

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.