MARKETING MANAGER HUNGARY

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

The role is responsible for driving all marketing activities, defining and implementing the mid and long term marketing strategy for the country, in collaboration with Country Manager and aligned with Group Marketing strategy and coordinated and supported by Regional Marketing.

Main Responsibilities:

• Lead the development and recommendations for Country Y+1 BMCP (Brand Planning and Communication Plan), in accordance to Group brand strategy guidelines, Master Plan objectives, country guidelines and key learning from previous years (including all the main activations to support the overall brand, the main product launches and services and the budget allocation needed to reach country’s objectives)
• Define and execute the brand marketing & communication strategy of Local Primary Brand, in accordance to Group brand architecture
• Liaise with Country Senior management team to ensure marketing strategies and activities are integrated with other parts of the business and aligned with the overall objectives.
• Lead, direct, evaluate, and develop a team of marketing and brand managers to achieve: (i) sales and profit goals; (ii)   trade marketing activities (such as POS activation); (iii) Brand health mid-term objectives Help define and execute the local PR and communication strategy, in accordance with the Group Editorial Plan by Group Strategy and the BMCP
• Help select local agencies/printing, media, PR, ensuring effective and consistent level of services
• Define and execute the Digital Marketing strategy, including country specific elements of the local stakeholders digital journeys, ensuring fundamental elements (social media strategy, SEO execution, SEM strategy, platform strategy) are in full accordance with Corporate practices at Marketing and Digital level. Help selecting and driving the right local agencies
• Manage the CRM tools consistently with Group approach and market needs and being supported by Regional Loyalty CRM on incentive programs for installers
• Monitor, analyse and evaluate market trends, consumer behaviours and competitors’ activity to identify market opportunities.  Work with Region and Group to determine need for structured Consumer Insights’ assessments and marketing researches
• Manage product marketing activities such as definition of markets’ needs in terms of product, competitor analysis, launch of new products and commercial-technical training/information to sales force, working in collaboration with Regional Product Director and BU teams

Candidate Requirements

• Master’s degree in Marketing/Economics
• At least 8 years of experience in Marketing and Sales of manufacturing multinational companies with strong knowledge of the ……market
• Brand Marketing & Communication core skills
• Media and agency management
• Go-to-market and pricing practices
• Know-how of market research and intelligence practices and tools
• Creativity, innovation and business acumen
• Product Management
• Trade Marketing and POS activation tools
• Customer orientation
• Interpersonal effectiveness, persuasion and good communication skills
• Fluent in English

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.