MARKETING SENIOR SPECIALIST

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

Reporting to the Country Manager, the Marketing Senior Specialist will play a key role in designing and executing marketing strategies aligned with Group guidelines to support country sales objectives.

Key Responsibilities

• Manage the marketing budget for Serbia, Montenegro, and North Macedonia.
• Design and execute marketing strategies, plans, and policies in line with Group guidelines to support sales performance and brand positioning.
• Analyze market trends, competitor activities, and customer behaviors to identify growth opportunities and monitor market share.
• Define and implement guidelines for trade marketing and end-user communication across all channels.
• Execute local marketing plans, including pricing policies, brand communication, digital activities, and channel promotions, in collaboration with the Sales team.
• Manage and further develop the loyalty program for installers and partners.
• Coordinate the product lifecycle, from specification definition through launch and phase-out.
• Support sales team in the organization of product marketing events, training sessions, and promotional activities

Requirements

• Master’s degree in Marketing or Economics.
• 4–5 years of experience in a similar role within multinational/multilingual environments.
• Experience in the semi-durable goods sector is preferred.
• Fluency in English and Serbian is essential.
• Strong analytical, organizational, and communication skills, with flexibility and goal orientation.
• Energy and enthusiasm for marketing and communication.
• Strong willingness to understand products and translate technical concepts into market value.
• Knowledge of SAP R/3 is considered an advantage.

Location: Belgrad

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