PRODUCT MARKETING

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
 

Reporting to the Product & Marketing Manager for Spain & Portugal, your mission is to define the company's product roadmap for both Spain and Portugal, supporting product commercialization, defining launch materials, managing and supporting existing product lines, and helping sales drive revenue. You will be responsible for transforming technical issues and data into effective marketing and sales messages.

Responsibilities

• Develop the product strategy.

• Identify product needs and develop new business opportunities, as well as prepare feasibility studies.

• Make decisions regarding the company's product roadmap.

• Conduct competitive benchmarking.

• Understand regulations related to product marketing and installation.

• Participate in activities related to Manufacturers' Associations.

• Determine pricing and develop a market positioning map.

• Manage and control new product launches from all angles (develop and implement the Go-To-Market strategy).

• Monitor product performance in the market: sales, product mix, etc., necessary for decision-making.

• Develop sales scripts and provide sales/technical product training to internal staff, the sales network, and the customer network.

• Define the documentation and content for catalogs and price lists: technical specifications, value proposition, dimensions, etc.

• Coordination with other departments for the implementation of promotions, making sales forecasts, managing product obsolescence, defining services associated with the product (warranties, maintenance)

The ideal candidate has:

• Formal education equivalent to a degree in Business Administration and Finance with a specialization in Marketing, or a degree in Industrial, Mechanical, or Energy Engineering

• Minimum of 3-4 years of experience in similar positions in the B2B sector, preferably professional distribution

• Focused on business development and results-oriented work

• Determined and independent to implement action plans

• Ability to adapt to different types of interlocutors (excellent communication skills)

• Advanced user of Microsoft Office Suite

• Fluency in Spanish at an independent user level is essential

• Intermediate level of English is essential (minimum B2 level)

• Italian is a plus

• Willingness to travel (primarily domestic, occasionally to Europe)

• Excellent communication skills. Analytical and creative abilities.

• Highly dynamic, proactive, organized, and resourceful.

Located in our Barcelona (Sant Cugat) office or Madrid (Rivas-VaciaMadrid) office.

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.