BRAND MARKETING & COMMUNICATIONS MANAGER (HEATING / WATER HEATING)

In the United States, Ariston is a leading manufacturer of premium, high efficiency, and high-quality heating and water heating solutions for residential and commercial applications in North America. Operating with brands including HTP, Ariston and American Standard Water Heaters, Ariston USA is headquartered in Southeastern MA, with local manufacturing as well as Sales and Distribution locations throughout the US. 

Ariston USA is part of Ariston Group, a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

In your role as Brand Marketing & Communications Manager, reporting to the Marketing Director, you will lead and manage all marketing and communications activities for our operating brands, NTI, HTP and/or American Standard Water Heaters. Working with the Director of Marketing, you will develop and manage marketing priorities, strategies, plans, and tactics to support the growth of the Heating or Water Heating business, as we have multiple opportunities available.

You will be in charge of the following activities:

• Implement innovative campaigns for branding and product launches in coordination with the local teams and global Ariston Group Marketing team. 
• Develop and manage marketing and communications content for use across all touchpoints by working independently, with the marketing team, and with external agency partners. 
• Bring innovative ideas and tools to increase brand awareness, recognition, and reputation in the market. 
• Oversee the strategic direction, messaging, and development of all print and digital communications, including: 
  • sales collateral
  • advertisements
  • promotional and merchandising materials
  • websites (both domestic and international)
  • press releases and newsletters
  • email marketing
  • video
  • blogs and social media
  • customer/contractor testimonials
• Manage all projects and vendor relationships for advertising, creative design, website development, and public relations.
• Write and edit content for various media such as PR, print, blogs, and websites.
• Develop and maintain communications brand standards.
• Work with Product Management to plan and execute new product launches and updates, including messaging, advertising/promotions, collateral, and trade shows.
• Support the Sales Team's efforts to reach retailers, wholesalers, and distributors effectively.
• Working with the Contractor/Trade Marketing manager, support requests for creative development of ads, flyers, promos, and events from sales, rep groups and distributors.
• Overseeing the management of the brand websites including analyzing key metrics and data.
• Other support of Sales, Product, and Management teams as needed. 

            
As the ideal candidate has a bachelor’s degree in marketing (or potentially Communications), and 5+ years working in a marketing team or inside sales role for a B2B company and industry experience preferred. They will also have:

• Creativity, and turning a blank canvas into something that resonates with customers.
• Experience in Marketing within a manufacturing environment, preferably demonstrated success working Contractors, Plumbers, Distributors and Wholesalers. 
• Comfort in using editing software.
• Prior experience using Salesforce, or similar CRM. 
• An understanding of website design and is comfortable tweaking current designs and developing new content.
• Ability to utilize effective SEO and keyword strategies to help improve the effectiveness of our website. 
• Ability to work well with short timelines and meet deadlines.
• An independent work style, working with high level direction to drill down to the core of what is required.
• Organization skills and can manage multiple projects at the same time.
• Excellent communication skills and ability to work well in a team environment.
• Desire to collaborate and take the initiative to get things done. 
• A strong desire to learn about our business and what makes us unique.
• A positive and collaborative attitude!
   

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.